Our Values
At Virtual Executive Services (VES), our core values, Trust, Accountability, and Empowerment, form the foundation of everything we do. These values guide our actions, shape our culture, and define our commitment to both our clients and team members.
Trust
The cornerstone of our business. We build strong, lasting client relationships through honesty, transparency, and consistent communication.
Accountability
We take full responsibility for our actions and decisions, upholding the highest standards of professionalism and integrity.
Empowerment
We foster a supportive environment that encourages growth, well-being, and flexibility, allowing both clients and team members to thrive and reach their full potential.
These core values are fundamental to our long-term success, helping us build a loyal client base, attract top talent, and maintain a strong reputation in the industry. By staying true to these principles, we ensure VES remains a trusted and innovative leader in virtual executive services.
Embracing Diversity & New People
Our Founding Director
Zoy Tirris
My name is Zoy (pronounced Zoe), a proud Wiradjuri woman and the Founding Director of Virtual Executive Services. With nearly 20 years in customer service and management, I value professionalism, collaboration, and strong business partnerships.
Having lived and worked across different countries and cultures, I bring a deep appreciation for service, patience, and adaptability, qualities I extend to every client and their network.
Now based in the beautiful Northern Rivers, NSW on Bundjalung Country, I balance work with an active family life and take pride in delivering executive-level support with consistent, positive feedback.
Our Team
Reliable. Skilled. Supportive.
Our experienced team provides flexible virtual support across admin, project management, marketing, scheduling, and more. We work closely with you to understand your needs and deliver tailored solutions that simplify operations and enhance productivity.
Operations Manager
Laura
Laura supports the VES team with a strong focus on client communications and administration. She brings a friendly, organised, and proactive approach to her work, helping ensure clients feel supported and well looked after.
Outside of work, she’s a busy mum of three who enjoys socialising, getting creative with crafting, and attending live music events whenever she can.
Digital Solutions Lead
Nikki
Nikki is the Digital Solutions Lead at VES, helping clients bring their ideas to life through websites, digital strategy, SEO, Google Ads, social media, and streamlined online systems. She enjoys finding practical solutions that create a seamless experience for both businesses and their clients. Outside of work, she's a mum of three energetic boys who loves travel, adventure, and the outdoors.
Client Lead
Allannah
Allannah supports VES with operations and admin, helping streamline processes, manage priorities, and keep client workflows running smoothly. With 15+ years’ experience across events, client service, and operations, she brings a creative and analytical eye, with a systems-first approach that helps teams work smarter. Outside of work, she’s a new mum who loves hiking, time by the ocean, and cooking for friends and family.
Admin
Ishara
Ishara brings a wealth of experience in administration, business, and complementary health. A mother of six and former small business owner, she is calm under pressure and skilled at balancing many moving parts. Currently completing postgraduate studies in counselling and lifestyle medicine, she combines organisation and empathy to support the VES team and our clients with care and efficiency.
Client Support & Administration
Jessie
Jessie supports VES clients across administration, business operations and social media support. With experience in medical administration, customer service and digital marketing, she brings a calm, organised and detail-oriented approach to her work. Her strong communication skills and proactive mindset help keep things running smoothly while ensuring clients feel supported. Outside of work, Jessie is a qualified nutritionist with a passion for women's hormone health and enjoys surfing, ocean swims and spending time outdoors.
Our Vision
To be a leading Australian and global network of Virtual Assistants, providing seamless, efficient, and innovative administrative support that empowers businesses to thrive.
Our Mission
At Virtual Executive Services (VES), our mission is to provide high-quality, tailored administrative and executive support that seamlessly integrates into our clients’ businesses. As strategic partners, we foster long-term relationships, deliver exceptional service, and enable our clients to focus on what they do best—while we handle the rest.
Our Strategy
To establish Virtual Executive Services (VES) as a premier provider of virtual administrative support by building trusted, long-term partnerships and empowering businesses with innovative, efficient solutions.